First Book Canada launches initiative to provide thousands of care kits to families in women’s shelters

Toronto, ON (November 1, 2019)  First Book Canada is pleased to launch its initiative to provide thousands of care kits to families living in women’s shelters over the summer. This project is possible through generous donations from Canaccord Genuity Corp., Penguin Random House Canada, Fruits & Passions, and The Face Shop and volunteer support from Dream Unlimited.  

In July, a group of DREAM employees handpicked and packed care kits for 31 groups serving women and families living in women’s shelters across Canada. The kits include 5,000 donated books from Penguin Random House Canada and 140,000 skincare products from The Face Shop and Fruits & Passion that will help facilitate a smooth transition for families who have been living in women’s shelters across Canada. For these families, especially the children who have had to leave their homes, these care kits will serve as a housewarming gift as they transition into their new homes.   

“With the generous donations of skincare and wellness products, Mamas for Mamas was able to distribute these kits at our back to school event for 100+ teens who would otherwise not be able to afford to feel their best for their first big day at school.” Megan Gullen, Marketing Officer, Mamas for Mamas in Kelowna, BC. 

“First Book Canada is so thrilled to partner with Canaccord Genuity and a whole range of impressive partners on this project,” Tom Best, Executive Director of First Book Canada, said today. “These shelters accommodate women and their children when they are fleeing violence. We know a good book and skincare products can help women and their children transition to a new life.”   

The thirty recipients of pallets from this program were: 

Edmonton Food Bank Annex Alberta 
Smithers Community Services Association British Columbia 
Mamas for Mamas British Columbia 
Elizabeth Fry Society of Greater Vancouver British Columbia 
Aunt Leah’s Place British Columbia 
Literacy Alberni British Columbia 
Elizabeth Fry Society of Manitoba Manitoba 
Winnipeg Child & Family Services Manitoba 
Jewish Child & Family Service Manitoba 
Aurora House Manitoba 
Tearmann House Nova Scotia 
Viola’s Place Nova Scotia 
The Shoebox Project Ontario 
Na’Maat Canada Ontario 
The Red Door Family Shelter Ontario 
Anduhyaun Inc. Ontario 
Sistering Ontario 
Women’s Habitat Ontario 
Daily Bread Food Bank Ontario 
Partners in Mission Food Bank Ontario 
Project Share – Niagara Ontario 
Niagara Children’s Services Ontario 
Women on the Rise Quebec 
The Welfare Association Chainon Quebec 
Chez Doris Quebec 
Welcome Hall Mission Quebec 
Old Brewery Mission Quebec 
La Maison grise de Montréal Quebec 
YMCA des Femmes Quebec 
Sun Youth Organization Quebec 

About First Book Canada  
Almost 25% of Canadian households do not have a single book. First Book Canada is transforming the lives of kids in need by making brand new, high-quality books and educational resources available on an ongoing basis. Through a market-driven model, First Book Canada is creating equal access to quality education affordable to its member network of more than 12,000 educators who exclusively serve kids in need. Since 2009, First Book Canada has distributed more than 7 million books and educational resources to hundreds of thousands of kids across Canada.  

Eligible educators, program coordinators, librarians, and professionals serving kids in need can register at For more information, visit and follow our latest news on TwitterFacebook, and LinkedIn.  

Media Contact:

Tom Best, Executive Director, First Book Canada
866.732.3669 ext. 0310