Penguin Random House Canada to partner with First Book Canada for holiday book matching campaign

December 3, 2019, TORONTO– First Book Canada has partnered with Penguin Random House Canada for a new holiday book matching campaign, to run from today, Giving Tuesday, to December 31, 2019.

Every $4 donated will be matched, up to a total of 20, 000 with an in-kind donation of a book from Penguin Random House Canada—providing TWICE as many books to kids. First Book Canada will forward the donated books to children in need with the goal of providing the gift of reading this holiday season— and beyond.

“Giving Tuesday donors want to see real change in their communities,” Tom Best, Executive Director, First Book Canada, said today. “We are thrilled to offer this special holiday campaign with Penguin Random House Canada, timed with Giving Tuesday, to help us put more books for young people in more homes across the country.”

This campaign will be the kick-off to First Book Canada’s fundraising initiative to give over one million books to children in need throughout 2020.

See more details about the campaign, here:


Almost 25% of Canadian households do not have a single book. First Book Canada is transforming the lives of kids in need by making brand new, high quality books and educational resources available on an ongoing basis. Through a market-driven model, First Book Canada is creating equal access to quality education affordable to its member network of more than 10,000 educators who exclusively serve kids in need. Since 2009, First Book Canada has distributed more than 7 million books and educational resources to hundreds of thousands of kids across Canada.

Eligible educators, program coordinators, librarians, and professionals serving kids in need can register at For more information, visit and follow our latest news on Twitter, Facebook, Instagram, and LinkedIn.


Penguin Random House Canada, the country’s largest book publisher, aims to nourish a universal passion for reading by connecting authors and their writing with readers everywhere. The company publishes over 500 new titles per year in the North American market across 19 distinct imprints and distributes another 10,000 titles in Canada on behalf of Penguin Random House publishers in the U.S. and the U.K., and many clients. It has also developed its own internationally recognized Toronto-based audiobook program.

Visit for more information.


For media inquiries, please contact:

Tom Best, Executive Director, First Book Canada
866.732.3669 ext. 0310