A new digital expression of First Book Canada’s mission.
Toronto, ON (September 5, 2023). Today, First Book Canada/Le Premier Livre Canada launches a new visual identity, including a profound and dynamic logomark and colour palette. Through a rigorous and collaborative journey, the newly launched identity includes our organization’s new tagline – Eliminating Barriers. Inspiring Young Minds – communicating the clarity on First Book Canada's core values. Our new visual identity centers around being visible, memorable, and accessible as an organization as we continue to transform the lives of children in need by improving access to educational opportunities. Read more